Oysho is continuing with its expansion and has launched its first store in London. The brand’s debut UK site is situated in the Westfield London shopping centre, in the city’s Shepherd’s Bush district. The two-storey, 330m² store is elegantly designed with a simple white décor, a large eight-meter-high glass façade and LED lighting for better illumination and visibility.
On the new shop’s ground floor, Oysho offers its entire sports offer, from its fitness, yoga and running collections to special capsule collections dedicated to activities such as tennis or trekking. On the first floor, Oysho sells its lifestyle collections and will serve as a space for the beachwear and swimwear lines during the summer months.