Sovereign Centros has announced the opening of a community-focused concept, Nike Unite, at Merry Hill, one of the UK’s top 10 retail and leisure destinations. The launch of the 10,165ft² space marks a regional debut for Nike Unite, as well as being the first for the concept in a shopping centre environment. Nike Unite stocks sportswear ranges designed to cater to the everyday lifestyles of Merry Hill’s catchment. Its offer includes a wide selection of signature Nike footwear, apparel, and accessories across their women, men, and kids' collections as well as select seasonal offerings. Described as ‘a Nike store for the family’, the new store layout is put together with a community-focused lens, displaying the store's wide range of products in an easily accessible manner for customers.
Alistair Winning, Asset Manager at Sovereign Centros, commented: “Merry Hill stands at the forefront of retail and leisure within the West Midlands, bringing together a huge array of best-in-class brands under one roof. Nike Unite manages to combine a genuinely local community feel with the prestige that comes with the globally renowned brand, two things that are really well reflected in the overall Merry Hill offer.”
