Multi Hungary has announced its extensive refurbishment plans for Allee shopping centre in Budapest. The company will upgrade and renovate the 46,700m² shopping centre while enhancing the tenant mix, interior and exterior design and customer services. The works are expected to begin in the second quarter of 2020.
Allee shopping centre offers more than 140 shops, a 13-screen multiplex cinema, restaurants, offices, a fitness club and parking for 1,200 cars. The multifunctional complex attracts more than 18 million visitors each year and is one of the top shopping destinations in Budapest. Over the past year, Multi has worked hard to reposition the centre by attracting new and inspirational brands, including Reserved, Lindt, CK Jeans, Sloggi, Inglot and Tissot mono-brand store, and by launching a new marketing strategy. The refurbishment plans will enhance the shopping experience and redefine the centre’s function as a meeting place in the Hungarian capital. The concept was designed by Multi’s in-house architect group TT Design, while the construction plans will be prepared by a well-known local designer company, Finta Studio.
One of the key elements of the project is the renovation of the food court, which will create a fresh, new look and a modern environment for its customers. High-quality seating areas and additional services will support the activities in the centre. The plans also include an upgrade to the exterior of the complex, making it livelier and more attractive. The project includes the creation of space for cafes, restaurants, terraces and kiosks. The playground that serves as a community resource will also be renewed.
Rudiger Dany, Chief Operations Officer of Multi Corporation, said: “The renovation plans reflect Multi's multidisciplinary project approach. By offering a complete package of services, including architectural design, redevelopment, leasing and centre management, Multi demonstrates that it is one of the most complete full-service retail asset managers in Europe. Continued critical analysis, reinterpretation and renewal of the retail assets guarantee value creation for the future. This way, we ensure that Allee remains a shopping centre where retailers can thrive and visitors want to come back to.”
