On Tuesday, 25 April 2023, the day of its 50th anniversary, Monsoon opens the doors to a pop-up boutique on Portobello Road, right where the brand’s story began. Fifty years on from its original Portobello Road market stall, Monsoon Vintage lands at 237 Portobello Road, London, with a pop-up boutique selling rare vintage treasures from Monsoon and other designers from the era.
Bay Garnett, ex-Vogue and Cheap Date, known as the ‘Queen of Thrift’, was creative collaborator on the store; providing a design vision for the store fit-out and interiors, and curating the vintage pieces, which are a mixture of archive Monsoon, and vintage pieces from other well-known designers. She said: “Not many fashion retailers can celebrate 50 years in the business, that’s why I am excited to be a creative collaborator on the Monsoon Vintage pop-up boutique. A love of vintage is in my DNA, so it’s been a joy to curate pieces that chart the fashion heritage of Monsoon through the decades. Trends come and go, but this singular and independent brand has remained committed to free-spirited style over five decades. Come a to visit Monsoon Vintage boutique while it’s here for a trip down Monsoon’s memory lane (and a good trip down other vintage lanes too…) and the chance to find original, gorgeous pieces. ”
For a limited period, customers can shop in the retro pop-up, fitted out with velvet armchairs and vintage art. There are also Monsoon archive campaigns on display, including rare shoots with Bond actress Jane Seymour.
