M&G Real Estate has signed Quiz and Smiggle, two of the UK’s fastest growing high street brands, for Fremlin Walk shopping centre in Maidstone.
Womenswear fashion brand, Quiz, has secured a 321 m² (3,459 ft²) unit at 31 Fremlin Walk on a five-year lease, while Australian stationery company Smiggle has secured a 568 ft² unit at 4 Fremlin Walk on a 10-year lease.
Anchored by a 9,290 m² (100,000 ft²) House of Fraser, Fremlin Walk comprises 32,500 m² (350,000 ft²) in an open air, single level scheme. Quiz and Smiggle join some of the UK’s best known brands including Superdry, Zara, Topshop, and H&M to further enhance its reputation as one of the region’s leading fashion destinations.
Previously a concession in Fremlin Walk’s House of Fraser, Quiz will now open its own store in the heart of the shopping centre. Smiggle’s store is the brand’s debut in Maidstone as part of its major roll-out of stores across the country.
Jack Wills recently secured a 325 m² (3,500 ft²) unit on a six-month trial at Fremlin Walk as the retailer extends its international portfolio, selecting the best regional locations for further market penetration.
M&G Real Estate has implemented an active asset management strategy at Fremlin Walk to further diversify its tenant line-up, responding to changing and more sophisticated consumer requirements. Scott Linard, Director – Asset Management, M&G Real Estate explains: “As retailers such as Quiz and Smiggle expand their operations across the UK, they are looking at prime retail schemes in regional hubs such as Fremlin Walk. With some of the most loved brands in the country, the centre is a regional success story with aspirations to further increase both footfall and dwell time.”
John Cheston, Managing Director for Smiggle, adds: “We’re excited to be opening our 35th store for the UK in Maidstone at Fremlin Walk. It’s a fantastic destination that is perfectly positioned for a Smiggle store.”
Cushman & Wakefield and GCW act for M&G Real Estate at Fremlin Walk.
Source: M&G Real Estate
