Sovereign Centros has announced the opening of Lids, a leading global retailer specialising in licensed sports and fashion-oriented headwear and apparel, at top 10 retail and leisure destination Merry Hill. The regional debut caps off a successful period, with more than 175,000ft² of new deals secured in the calendar year at the destination.
Spanning 935ft², the new Lids at Merry Hill is the retailer’s first in the West Midlands. Lids offers an immersive shopping experience of extensive licensed and branded merchandise. Focused on jerseys and headwear, Lids adds a unique element to the fashion at Merry Hill. Lids is known for its signature Custom Zones, allowing consumers the opportunity to custom embroider a hat or apparel piece of their choice in-store, including from the retailer’s numerous options of player numbers and autographs.
Alistair Winning, Asset Manager at Sovereign Centros, commented: “The tenant mix at Merry Hill has evolved significantly in the last 12 months, exemplified by the addition of Lids. They bring a unique fashion element to the destination, as a globally renowned retailer of increasingly popular sportswear, that can’t be found anywhere else in the region. The strength of Merry Hill is also showcased by the sheer volume of lease renewals and store refurbishments this year; we are proud of the work we have done with our existing tenants to enhance the visitor experience here, as we continue our proactive approach into 2023.”
“Lids is excited to now be open at Merry Hill!” said Lids President, Britten Maughan. “We offer a large assortment of hats and jerseys and carry top brands like Nike, New Era, adidas and Mitchell and Ness. With over 1,000 hat options to choose from we immediately become the best place to buy a hat!”
