British jewelry retailer Beaverbrooks has opened its upsized store at Merry Hill Shopping Centre. The new 2,740ft² unit was created in partnership with world-renowned Swiss watch brand TAG Heuer. Beaverbrooks has invested over €1.1m (£1m) to refit the Merry Hill store, demonstrating a strong commitment to the destination.
The store will feature a selection of TAG Heuer’s most anticipated launches and heritage pieces; as well as other luxury watch brands, including Omega,Breitling,Tudor and Gucci. The refurbishment has also created a more immersive shopping experience, which includes an exclusive ‘diamond room’, targeted towards customers looking for consultations with expert team members.
Anna Blackburn, Managing Director of Beaverbrooks commented: “We are thrilled to be expanding our long-running and incredibly valued partnership with TAG Heuer to open its first luxury boutique in Merry Hill next to our refitted store there. Merry Hill is the perfect location for the new boutique, and with our new-look store with a dedicated ‘diamond room’ for browsing special items including our new ‘Essence’ diamond range and the extraordinary ‘Beyond Brilliance’ diamond collection. We’re confident the new store will be very popular with customers. We look forward to continuing to provide outstanding levels of personal customer service, expertise and passion for luxury watches and fine jewellery for our customers, both local and further afield.”
