McArthurGlen opens €185m shopping destination near Birmingham (GB)

McArthurGlen opens €185m shopping destination near Birmingham (GB)

McArthurGlen has launched McArthurGlen Designer Outlet West Midlands, its major new €185m (£160m) fashion destination that is set to be the only stand-alone shopping centre to open in the UK this year. The arrival of the landmark centre is a significant moment for McArthurGlen as it marks the group’s first UK opening in over 20 years, as well as a return to the market where it introduced the concept of designer outlet retailing in Europe with Cheshire Oaks in 1995.


“This opening represents not only a huge milestone for McArthurGlen as we continue to grow our European footprint but a defining moment for brick-and-mortar retail as the only stand-alone shopping centre to open in the UK this year. As we emerge into a new consumer landscape, we know customers still crave the extraordinary day-out shopping experiences and moments of magic that only physical retail can offer, and we remain extremely confident that West Midlands will deliver this,” commented Susie McCabe, Co-CEO of McArthurGlen.


Located just 30-minutes from Birmingham, Designer Outlet West Midlands provides customers with one of the country’s finest open-air retail and leisure experiences, offering up to 80 iconic brands in its first phase with year-round savings of up to 60%. Underlining the centre’s excellent fashion offer is a collection of sought-after international brand partners, including Coach, Kate Spade, Hugo Boss,Levi’s,Lacoste, Tommy Hilfiger,Guess, Calvin Klein,Ted Baker, Reiss, Kurt Geiger,Gant,Radley and Joules.


Completing the line-up of leading names in sportswear and athleisure are Nike,Adidas,Under Armour,Asics and Skechers, while Wagamama,Starbucks and Five Guys are the first much-loved food and beverage brands to open, with their restaurants overlooking the Mill Green Nature Reserve. To ensure that all customers enjoy a memorable day out when visiting the centre, it also features a one-of-a-kind children’s adventure playground adjacent to the nature reserve, luxury guest amenities, a dancing fountain, a bespoke sculpture and a Changing Places facility.


“Designer Outlet West Midlands is an exceptional addition to Britain’s retail landscape and arrives at a time when the outlet sector continues to outperform the wider retail market. Investing in high-quality designer outlets is in line with our core strategic objectives, so we’re looking forward to continuing to work closely with McArthurGlen to drive the performance of the centre and see it become one of the UK’s leading retail assets,” commented Darren Freed, Director at Aviva Investors.

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