Grosvenor has announced that popular online contemporary clothing and footwear brand ARNE hosted its first pop-up this year at Liverpool ONE. With visitors turning out in their masses, the bricks-and-mortar activation proved an overwhelming success for both ARNE and Liverpool ONE. Bringing their lucrative online brand to a physical format, the North West-based retailer’s pop-up highlights Liverpool ONE’s sustained commitment to supporting local brands and creating innovative, retail experiences. The activation ran from 10-12 March, taking a 2,200ft² space on Peter’s Lane.
Founded by brothers Reece and Ryan Broadhurst, ARNE has gone from strength-to-strength, gaining significant popularity across the UK with its online presence, as well as maintaining its core following in the Liverpool region. This was evidenced by the highly anticipated Liverpool ONE pop-up which welcomed queues of visitors.
The activation stocked a range of ARNE’s high-quality, minimalistic clothing and footwear, as well as exclusive products and limited-edition items. The space mirrored the brand’s clean aesthetic with an understated fit-out, complete with simple steel walls, mirrors, and concrete floors. With a focus on celebrating the support shown to Arne from the Liverpool community, the pop-up consisted of a VIP event enabling a selection of loyal customers to meet the founders and gain access to exclusive products.
Rob Deacon, Senior Asset Manager at Grosvenor, commented: “We are so proud to have been the home of ARNE’s latest pop-up, particularly as it is a brand with strong local connections and a huge online presence. Helping ARNE to create a new and exciting physical experience for the Liverpool ONE visitor was no small feat; however, it was fantastic to see the overwhelming positively reaction they received. ARNE is the kind of pioneering and authentic retailer that perfectly complements Liverpool ONE and our visitors, and we are excited to see what comes next for them.”
Reece and Ryan Broadhurst, Co-Founders of ARNE, added: “We have loved Liverpool since an early age, so it was extremely important to us to hold a pop-up space right in the heart of the city, making Liverpool ONE the obvious option. The Liverpool community has been a crucial part of our brand journey and we wouldn’t be where we are today without their loyalty – the amount of ARNE we see when walking around the city still overwhelms us and we hope to see this continue as we grow!”