Landsec has announced that Sweaty Betty is expanding its presence across its portfolio of prime retail destinations. The leading British female activewear brand has signed for almost 6,000ft² of retail space over three deals.
Sweaty Betty have launched their third ever UK outlet store at Gunwharf Quays, Portsmouth’s premier waterfront shopping destination, in a deal which sees them take 1,700ft². Located in The Avenues, Sweaty Betty will be nestled alongside other premium brands including Belstaff, Ralph Lauren,Penhaligon’s and Coach.
In Oxford, Sweaty Betty have relocated from their former city centre location into Westgate, upsizing into a 2,000ft² space on the lower ground floor.
Sweaty Betty’s newest central London location opened this Autumn in Victoria, solidifying the brand’s presence in the area. So far, the 2,250ft² store is already performing above expectations, serving as a go-to destination for fitness and wellness enthusiasts.
The new stores will add to the range of in-demand activewear brands on offer at each destination, and have been made possible by Landsec’s new customer centric retail strategy. The latest deals with Sweaty Betty follow other multi-site deals with Adidas, who expanded their presence across Landsec’s outlet destinations earlier this year.
Nik Porter, Head of Retail Brand Account Management at Landsec commented: “Brands are focused on expanding into high performing spaces in flagship, catchment-dominant destinations. These prime spaces have an important role to play in driving brand awareness, enabling in-person customer service and facilitating growth. Our new strategy allows us to work with a brand like Sweaty Betty holistically to find the right spaces across our portfolio of prime destinations so that they can flourish.”
Mark Smith, Chief Operating Officer at Sweaty Betty said: “Working in partnership with Landsec to grow our footprint means we can engage with more of our customers across the UK and deliver even better experiences for them in-store. We’re focused on growth, so being in the right location and meeting shoppers where they are is key. Westgate and Gunwharf Quays in particular are the premier retail destinations in their region, making them the obvious choice when we were looking to expand.”
