Celebrating its 90th anniversary this year, Lacoste has opened its new flagship store in London. The shopping space is in a prestigious location on Regent Street, surrounded by the world’s flagship brands. Located in the heart of bustling London, the new flagship is the largest in the UK. Paying homage to the connection between the brand’s history and great tennis, Lacoste has placed a unique Polo wall in the center of the new store. The outlet features a wide range of men’s and women’s tennis, golf, fitness and lifestyle apparel and footwear.
As part of the new flagship, the brand offers custom clothing with unique colors, monograms and silhouettes. Regent Street is one of the most famous streets in London, located in the central part of the city. This street has more than 200 years of history and is a popular place for shopping, entertainment and cultural events.
Lacoste is an international French clothing and accessories brand founded in 1933 by French tennis player Rene Lacoste. He created the first Lacoste shirt, which became the brand’s iconic model and was nicknamed “crocodile.” Today Lacoste is sold in more than 120 countries and is one of the most recognized brands in the world.
