Kylie Cosmetics continues its global expansion with the launch of a beauty hub in Covent Garden. The Coty-owned brand will open "Kylie Cosmetics by Kylie Jenner Glam Park’ at the famous London piazza from 11-14 August.
A fully-immersive beauty experience, the Glam Park will offer visitors bespoke make-up and skin consultations, a virtual reality world to try out different looks, a ‘Glam Shop’, run in partnership with Boots (which includes a 20% saving on selected items), interactive games, complimentary giveaways and plenty of social sharing moments.
Doors will be open from 11am-8pm each day and guests are encouraged to register using a dedicated eventbrite page and to show their confirmation to receive priority access. However, guest registry will also be offered on-location on a first-come, first-serve basis.
“I am so excited about bringing the Kylie Cosmetics Glam Park to Covent Garden in London as I want my fans to be able to try my high performance, vegan, clean and cruelty-free make-up and skin care products in person whilst also being able to have fun with the brand and achieve the latest summer glam looks,” commented Jenner.