Jumbo is continuing its expansion in East Flanders with the opening of the fourth store in the region and its 20th in Belgium. Located at 229 Brakelsesteenweg in Ninove, west of Brussels, the new store comprises 1,811m² and offers an extensive range of products including HEMA range, which changes with the seasons. In addition, there is an extensive flower department with a choice of different bouquets with a 7-day fresh guarantee on the flowers.
“The store has really become a gem”, said branch manager Nico Dewaele. “Our customers can not only count on a wide range of fresh and tasty products, but they can also enjoy a pleasant shopping environment. Jumbo Ninove offers a wide range of freshly-prepared meals, homemade pizzas, and fried chicken. We are also sharing our passion for tasty, healthier food. That is how we are aiming for 100% satisfied customers in this new store in Ninove.”
“We notice that Belgian consumers are also embracing our unique formula and that there is still room to further expand our experience concept," said Peter Isaac, managing director of Jumbo Belgium. "I am therefore extremely proud that we are now opening our 2oth store in Belgium and now even more people from East Flanders can enjoy our unique Jumbo formula. We have found another beautiful location and have a fantastic team ready to guide customers through their store experience.”
The latest opening follows a store launch in Antwerp.
