Hilton has welcomed the first Tapestry Collection by Hilton hotel in Europe with the opening of Atocha Hotel Madrid. Steeped in local history, the 46-room Atocha Hotel Madrid, takes its inspiration from esparto–or atocha–grass weaving–a technique traditionally used for basketry in southern Spain. Esparto merchandise formerly made its entry into the city via nearby Madrid Atocha railway station–historically the “Southern Gate” of Madrid. In a nod to its heritage, Atocha Hotel Madrid features nature-inspired décor and rooms decked out with rattan furniture, and upon arrival, guests receive a handmade and personalised esparto plant gift.
Simon Vincent, executive vice president and president, EMEA, Hilton said: “This summer marks the arrival of Tapestry Collection by Hilton, our newest brand in Europe. With stunning new properties planned in Spain, France, Portugal and the UK, adventurous travellers can enjoy unique experiences across some of the most iconic cities in Europe. The hotels are among 40 new openings under Hilton brands planned in Europe before the end of the year, and we’re looking forward to welcoming guests as international travel resumes.”
Jenna Hackett, global brand head, Tapestry Collection by Hilton said: “Bringing Tapestry Collection by Hilton to Europe is a true milestone for the brand and reinforces our commitment to international growth. With hotels each displaying a unique style and personality, Tapestry Collection has proved popular with travellers looking for an authentic experience that reflects the heritage and culture of the local area. We look forward to extending a warm welcome to guests in new locations across Europe this summer.”
Guests at the hotel can travel with peace of mind from check-in to check-out with Hilton CleanStay. New standards include a Hilton CleanStay Room Seal to indicate that a room has not been accessed since being thoroughly cleaned and disinfected, increased frequency of cleaning of all public areas and flexible housekeeping options.