British Land has signed the luxury retailer FLANNELS for its Meadowhall shopping centre. The store is the first regional flagship store for the retailer. Spanning 55,000ft² over two floors, FLANNELS Sheffield will feature luxury collections across women’s and men’s ready-to-wear and accessories, kidswear, activewear and their brand new FLANNELS Beauty concept. The store also marks the unveiling of a new store design concept, the introduction of an ever-evolving roster of fashion labels, alongside a world-class food and beverage offering opening at the end of summer.
The store will feature some of the biggest names in fashion, including Off White, Saint Laurent, Fear of God and Talentless. FLANNELS Beauty will bring brands such as CHANEL, Charlotte Tilbury and La Mer to Meadowhall for the first time. The store will also contain world-first cosmetic features to take beauty retail to the next level, including the world’s first beauty changing rooms and a first-of-its-kind beauty bar.
Darren Richards, Head of Real Estate at British Land, said: “This year, we’ve seen a number of great brands open at Meadowhall, many of them choosing the centre for their first UK store or new retail concept. FLANNELS adds to this fantastic lineup with its first-ever regional flagship store, and we are delighted to welcome them to the former House of Fraser space at Meadowhall.”
A spokesperson for FLANNELS said: “The opening of our first regional flagship store in Sheffield's Meadowhall demonstrates our commitment to investing in retail and bringing to life our significant strategy across the UK. FLANNELS continue to raise the bar for retail and are dedicated to bringing a world-class experience to key cities and consumers through a vibrant and innovative store concept.”
