Shoptalk Europe 2026 is a premier three-day event at Fira Gran Via in Barcelona, serving as a central hub for over 4,500 professionals from the retail, brand, and technology sectors, with one in three attendees holding C-suite positions. The agenda features insights from more than 160 industry pioneers, focusing on the latest technologies, trends, and business models driving retail innovation through digital transformation.

Key benefits include dedicated Meetup & Hosted Retailer programmes for curated B2B connections, ShopWalks (guided retail innovation tours of Barcelona), Solution Showcases, TechTalks, exclusive networking dinners, and 400+ exhibitors. Main themes for 2026 include AI-powered retail transformation, unified commerce, retail media, and customer experience innovation. Complimentary passes available for qualified retailers and brands. Register here →