David M Robinson (DMR) has opened its new concept showroom in Canary Wharf, London. This latest project follows the reopening of the brand’s flagship showroom in Liverpool ONE earlier this year and combines their in-house expertise with the very best of client experience, in a welcoming new space at the heart of the capital’s financial hub. Located close to DMR’s previous showroom in the Jubilee Place mall, this new acquisition sees the showroom triple in size, accommodating new serving spaces that allow the brand’s helpful experts to introduce their selection of fine jewellery and luxury watches. Covering a total of 310m², this new showroom was designed in collaboration with worldrenowned interior designers LXA, alongside project managers Rossco.
The new DMR Canary Wharf presents multiple client-focused serving spaces in-store, including a bridal and bespoke lounge, where visitors can enjoy a luxurious, welcoming space for their consultations. DMR’s latest opening also features a dedicated Rolex showroom. Clients enter through the welcome and exploration area featuring a limestone watch bar framed by the brand’s recognisable green aqua glass, where they can enjoy private consultations and After Sales appointments. A VIP room, featuring a Rolex library, is also introduced to the showroom for added privacy. As the exclusive authorised retailer for TUDOR watches in the area, DMR Canary Wharf also introduces a dedicated space for the brand’s Sales Ambassadors to introduce their iconic collections.
John Robinson, Managing Director at DMR, commented: “We are very excited to have the opportunity to present DMR and our luxury partner brands in this beautiful new space at the heart of Canary Wharf. With dedicated spaces for Rolex, Patek Philippe and TUDOR, this new showroom celebrates our relationships with some of the world’s finest brands, whilst holding true to the same friendly, client-focused approach of the DMR brand as a whole.”
Stuart Fyfe, Managing Director of Retail Leasing at Canary Wharf Group, commented: “DMR have been one of our top performing tenants in Canary Wharf for many years and it has been a pleasure to collaborate with them and ultimately deliver together this truly world class store. The new stunning store is three times the size of the previous store, and has dedicated areas for luxury brands Rolex, Patek Philippe and TUDOR. It is tremendous to see it open and trading and a significant testament to the success of retail in the ever-expanding Canary Wharf Estate. We could not be prouder of what DMR have achieved."
