Since the beginning of 2010, two new hotels have extended one of the brands of the Czech CPI Hotels company. The former three stars Quality Hotel Prague and Comfort Hotel Prague were rebranded and became a part of the brand network Fortuna Hotels as Fortuna Hotel City and Fortuna Hotel West, both retaining their three stars standard again.
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Fortuna Hotel City lobby, in Prague.
"The CPI Hotels company has grown and extended a lot in the last years, speaking about number of hotels, as well as their brands. Maintaining such a heterogeneous spectra of hotels requires strong efforts and many additional costs for specific needs of each hotel, which have to meet brand norms," stated the CPI Hotels director Jan Kratina. "We decided to clarify our portfolio according to individual brands and to develop each group in a long-term horizon," added Kratina.
During 2010 for sales and marketing reasons the newly rebranded hotels will be presented with both names, rather as "Fortuna Hotel City (ex. Quality Hotel Prague)" and "Fortuna Hotel West (ex. Comfort Hotel Prague)". From the 2011 the old names will no longer be used.
"The brand Fortuna Hotels represents one of the first groups of our portfolio and with the new rebranded hotels includes five operations altogether in Prague and Frantikovy Láznì. We believe that these changes bring benefits primarily to the guests, who can expect the same level of services in all hotels," underlined Jan Kratina.
CPI Hotels has been operating in the tourist industry since 1994, and ranks today among the biggest Czech hotel operators with 15 hotels.
Source: CPI Hotels
During 2010 for sales and marketing reasons the newly rebranded hotels will be presented with both names, rather as "Fortuna Hotel City (ex. Quality Hotel Prague)" and "Fortuna Hotel West (ex. Comfort Hotel Prague)". From the 2011 the old names will no longer be used.
"The brand Fortuna Hotels represents one of the first groups of our portfolio and with the new rebranded hotels includes five operations altogether in Prague and Frantikovy Láznì. We believe that these changes bring benefits primarily to the guests, who can expect the same level of services in all hotels," underlined Jan Kratina.
CPI Hotels has been operating in the tourist industry since 1994, and ranks today among the biggest Czech hotel operators with 15 hotels.
Source: CPI Hotels
