SmileDirectClub has opened a new clinic at centre:mk in Milton Keynes, one of the top 10 retail destinations in the UK. The new 600ft² clinic is a South East regional debut for SmileDirectClub, and offers state of the art clear aligner therapy to centre:mk’s visitors at 1350–8 Sunset Walk. SmileDirectClub will capitalise on centre:mk’s 35% market share on personal goods, 8% above benchmark levels. With the British cosmetic industry currently valued at upwards of €2.5bn (£2.2bn) centre:mk’s national outperformance is only set to continue. The brand sits comfortably alongside other self-care names at centre:mk, including H Beauty, and Laser Clinics, as well as leading retailers such as The White Company, Phase Eight and Hobbs. The mix has been created to appeal to the mid-life affluent female demographic for whom centre:mk is a first-choice destination; 71% of centre:mk’s guests sit are from top eight Mosaic demographic groups, well above the UK national benchmark of 56%.
Kevin Duffy, centre:mk’s Centre Director, said: “We are continually evolving centre:mk to reflect the needs of our guests, introducing or enhancing our offer to provide something unrivalled anywhere in the region. The opening of SmileDirectClub is a reflection of that strategy, and highlights our ongoing commitment to our guests’ health and beauty needs as part of the wider experience that complements their lifestyles.”
David Cran, VP of Europe and Australia at SmileDirectClub, added: “We are very pleased to have opened our first South East clinic outside London at centre:mk; a destination that really understands it’s customers and the growing demand for orthodontic dentistry. We strongly believe that convenient premium oral care should be accessible to everyone, and our launch at centre:mk is the next step in making this a reality for more prospective customers across the UK.”