Brookfield Properties has concluded a new strategic deal with Manifesto Market to join the pedestrian-friendly and vibrantly redesigned Potsdamer Platz in Berlin. Both were supported by ECE Marketplaces. Manifesto will operate a flagship food hub of 4,400m². Manifesto Berlin will bring together 25 restaurants, convenience grocery, two bars, a chef's table, and a cultural stage. The company, founded in mid-2018, will operate its own bar under the brand “Soot.” Manifesto's sustainable and cashless food hubs gather local gastro entrepreneurs and artisans, as well as Michelin-recommended chefs in one exciting place. Manifesto Berlin will be the fourth and largest food hub launched by American architect and entrepreneur Martin Barry and Chief Growth Officer Hollie Lin, the former Googler. The concept makes world-class dining an accessible occasion, every day. To transform places into memorable destinations, Manifesto combines dining experiences with cultural and lifestyle events, education, and entertainment.
“We are peacemakers committed to digital-first commerce. Manifesto creates magnetic experiences that bring people together around food and culture,” said Martin Barry, Founder and CEO of Manifesto. “Aligning our brand with Brookfield Properties’ regeneration of Potsdamer Platz is a natural and exciting step for us as we embark on an ambitious international expansion. We couldn’t imagine a better partner and couldn’t have picked a cooler city for our first site outside Prague. Our incredible team will once again pioneer a cashless and digital revolution in food service – something we've proven to be highly successful and tremendously convenient in Prague.”
With millions of customers in the last few years, Manifesto has proven the advantages of cashless operations for restaurant owners, managers, and guests alike. Cashless operations are safe, transparent, and hygienic. The company also proved adept at navigating the pandemic that crippled the hospitality segment, doubling its income and adding multiple streams of online revenue since 2019.
Martin Barry and the team are curating a selection of talented chefs, artisanal producers and local restaurateurs to offer an eclectic palette of authentic international cuisine. The chefs are supported by 360 marketing, data-rich operations, and exciting events for the community to allow them to focus on their specialty – making delicious food.
“We are looking forward to this exciting concept,” explained Karl L. Wambach, Executive Vice President Europe at Brookfield Properties. “Manifesto makes first-class gastronomy an affordable experience and is interesting for both Berliners and visitors. This makes Brookfield Properties and Manifesto Berlin a perfect fit. Together with ECE, we are continuing to work hard to create an attractive and location-appropriate retail offering at Potsdamer Platz and are convinced that Manifesto Market will be a great addition to the neighbourhood ecosystem.”
