Asda grows its retail portfolio (GB)

Asda opens 50th On the Move convenience store (GB)

Asda has launched its 50th roadside convenience store in Derby. The Asda On The Move store is located on the Pride Park retail estate in Derby and will be the first Asda convenience site in the area. A further four sites will also open this week, in Bangor- North Wales, Leicester, Stoke, and Stourport-on-Severn.


The stores, which are operated in partnership with EG Group, are designed to broaden the number of new and existing customers who can access the supermarket’s fantastic products in convenient neighbourhood and roadside locations. With over 1,300 branded and Asda-own label products, Asda On the Move sites offer great value and quality in a modern and welcoming convenience store environment. Asda supplies the products on a wholesale agreement to EG Group, which own and operate each site. The Asda On the Move sites also bring the wide range of new partner spaces to customers, with EG owned food-to-go brands and franchise partners such as StarbucksGreggsSubway, and Cinnabon providing a wide range of products in store.


Steve Shirley, Vice President of Wholesale and Convenience at Asda, said: “We are delighted to have reached the landmark opening of our 50th Asda On The Move store. The popularity of these stores shows us that customers want to be able to pick up essentials quickly and conveniently or grab a spontaneous treat whilst they’re refuelling, and we look forward to continuing to provide that service to our customers in the future.’’


Ilyas Malji, Country Manager - UK, PFS at EG Group, said: “We are pleased with the current progress of our supermarket partnership and have ensured that all our Asda On The Move convenience stores are of high-build quality, provide excellent welfare for customers and colleagues, a broad range of products and services, and reflect an attractive Asda brand experience throughout. Our team continues to work closely with various ASDA functions to identify a good development pipeline of new stores and refine the convenience retail provision along with associated processes and procedures. I am pleased to share we have now established a solid platform and will be looking to accelerate this growth in the coming year and build on this 50 store milestone.”

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