The Co-op has unveiled moves to develop franchise stores, which will be the first time the 175-year-old supermarket has licenced its brand to independent retailers. This expansion programme aims to create a significant number of new Co-op branded stores under its franchise offering, on top of its recent announcement to build around 100 new owned and operated stores in 2019. Co-op franchisees will access a full-service model, receiving support, tools and training to enable them to grow their business with Co-op.
Martin Rogers, Head of New Channels, said: “This is a significant milestone in our franchise ambition and we’re looking for the right retailers in the right locations to share in our success and help widen the reach of Co-op products. We have been trialling our franchise model since last spring, with our fourth store opening this month, and we have seen a minimum of 50% uplift on sales in these stores. We now have the capability to deliver franchising at scale, offering our award-winning food, in new places to attract new customers and members.”
The Co-op franchise stores will offer a wide range of branded and own brand lines. In addition, franchised outlets will provide shoppers with the same access to the Co-op’s membership scheme which gives a 5% reward back on Co-op own-brand purchases and a further 1% is donated to local community causes.
Martin added: “We’ve got a strong track record in delivering quality products for our customers and we know that when we work together to achieve a common purpose, great things can happen. We’re a business that’s growing and innovating to give our customers more of what they need.”
