The largest shopping project in central Moscow opens its doors in a soft run (RU)

AFI Development has opened its flagship retail project in Moscow – shopping and entertainment center AFIMALL CITY/Mall of Russia. The Mall opened its doors to the public in a soft opening run and will see more than 200 stores fully operating by the end of April.

A large number of stores already open present a variety of quality choice such as Marks & Spencer, ELDORADO, SNEZHNAYA KOROLEVA, L'etoile, Douglas Rivoli, US Polo, Esprit, Swarovski, Dream Store, Nokia, InCity, Fabi, Baldinini, Mango, ZARA, Viet Café, Chesnok café and many others.

AFIMALL City, known as Mall of Russia, is the largest shopping project in the center of Moscow with total area of 180,000 m², it has nearly 400 stores, 50 restaurants and cafés and a range of entertainment facilities. Located at Presnenskaya embankment, 2 in the very heart of Moscow City district, it has its own Metro station Vystavochnaya with direct access to the galleries.

The Mall has a unique architectural concept; its glass cupola with a total area of 10,000 m² is the first of such scale in Russia and gives the visitors a breathtaking panorama of the sky and the surrounding towers. Another architectural attraction in the Mall, located in the main atrium, is a large round fountain with a free-falling water effect.

There are some other attractions in the Mall, including the first IMAX cinema in the center of Moscow presented by Formula Kino, first stores of Banana Republic and AMERICAN EAGLE in Russia, and a Metro station having a direct exit to the Mall. The tenant mix includes the best international brands including such anchor tenants as UNIQLO, Marks & Spencer, GAP, H&M, ZARA, ZARA KIDS, ZARA HOME, Massimo Dutti, Bershka, Stradivarius, Pull and Bear, Oysho, New Yorker, Lady & Gentleman as well as X5, Russia's largest retail company, and ELDORADO, the country's leading consumer electronics retailing group.

Tzvia Leviev-Elizarov, BD, Marketing, and Asset Management Director of AFI Development, commented: "We are proud to launch our flagship retail project in Moscow. The day of its opening is an important milestone for the whole company. The Mall is not only expected to be the largest cash-generating project for the company but one of the most beloved as well.

"For more than five years our team has been working on it so hard developing the new concept of customer experience for shopping and entertainment in the heart of Moscow City".

Source: AFI Development

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