The first Baglioni Hotel and Resort in Africa to be built in Marrakech (MA)

LUCHFORD APM has been appointed by leading international property development company Ajensa, to act as the global lead communications agency for The Baglioni Marrakech, a luxury boutique resort operated by Baglioni Hotels including Six Senses Spa and Private Residences by Jade Jagger for yoo.


Design for the new luxury 5-star Baglioni Marrakech Hotel.

The highly anticipated luxury, boutique 5-star hotel and residential development is set within a stunning 34-acre parkland resort (13.7 ha.) in the sensory city of Marrakech, where continental Europe meets North Africa. Launching in March 2010 and due to open in 2011, the resort comprises five components: a 72-room boutique hotel operated by Baglioni Hotels Group; 15 four and five bedroom Private Residences designed by Jade Jagger by yoo; a 1,500-m² spa and fitness club operated by Six Senses Spa; a branded destination restaurant operated by a high profile international restaurateur; and an area dedicated to private events.

The Baglioni Hotels Group is a family owned company, whose passion for impeccable service along with the traditions of hospitality and care will adorn the beautifully designed hotel with an Italian touch. Baglioni currently own and operate fifteen 5-star luxury hotels internationally, four of which are part of 'The Leading Hotels of the World.' The Baglioni name is synonymous with intimate atmospheres and warm, contemporary yet welcoming design and in recent years the brand has set new standards in the concept of luxury travel.

Their decision to move into the Marrakech market comes following the historical link between Italy and North Africa and the growth in tourism to the region which is now seen as one of the world's most fashionable destinations.

Designed by Jade Jagger for yoo, the fifteen sophisticated and elegant four and five bedroom Private Residences will be between 665 m² to 815 m², including secure parking, extensive gardens, terraces and swimming pool. Reflecting Jagger's bohemian signature of the ultimate in glamorous and understated laid-back luxury, the residences effortlessly combine traditional Moroccan themes with the highest quality designs and amenities of contemporary living.

Other premium services and facilities provided by The Baglioni Marrakech include a concierge service with in-house cooking, shopping service, travel arrangements and chauffeurs. Owners of the Private Residences will also be able to take advantage of The Baglioni Marrakech rental pool program. Each Private Residence has been designed so that every bedroom can be individually rented through the hotel inventory, thereby allowing owners to benefit from good returns as well as a management and maintenance services contract.

The resort is also proud to offer a Six Senses Spa, a world renowned company committed to SLOW LIFE. Sustainable, Local, Organic, Wholesome – Learning, Inspiring, Fun, Experiences. Six Senses signature packages, Asian inspired treatments and half day sensory journeys will be offered along with locally inspired treatments using ingredients such as Moorish rose, saffron and local herbs. Six Senses internationally trained therapists and wellness consultants take pri

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