Sonae Sierra Brasil and Grupo Marco Zero start construction of Boulevard Londrina Shopping (PT/BR)

With a total investment of €97 million, Sonae Sierra Brasil and Grupo Marco Zero have started construction of Boulevard Londrina Shopping. Scheduled to be inaugurated in 2012, the new development is being built in an area of 80,000 m² in the east area of the city of Londrina, in the state of Paraná.


Boulevard Londrina Shopping will create around 900 jobs during the construction stage, and 3,000 jobs during the operation stage.

"We want to grow our operation in Brazil by investing in new shopping centers, presenting modern and differentiating concepts. Boulevard Londrina Shopping is Sonae Sierra Brasil's first development in the state of Paraná, where we detected a great market potential," explains Sonae Sierra CEO Fernando Oliveira.

The new shopping center will be developed in two levels, with a GLA of 47,800 m² and 200 satellite shops, eight large shops, 25 restaurants, a Walmart hypermarket, a Magic Games Entertainment and leisure area and seven Cinemark next-generation cinemas, for a total of 236 shops.

The Boulevard Londrina Shopping will be integrated in the Marco Zero Complex, built in an area of 165,000 m² and comprising a theater, a hotel, a conference center and residential and office buildings.

Boulevard Londrina Shopping will create around 900 jobs during the construction stage, and 3,000 jobs during the operation stage.

Privileged location and easy access
The Boulevard Londrina and Marco Zero Complex will be built in a strategic region, which will be completely revitalized with the arrival of these two new developments. The catchment area includes more than 800,000 people from Londrina and other neighboring municipalities.

Architectural design
The architectural design of Boulevard Londrina was developed according to Sonae Sierra's high quality standards, combining shopping with culture, leisure and socialization. The shopping center will be totally interconnected to the Marco Zero Complex. Another unique feature is the decoration and the external facades which will be inspired on 'Little London'. On the outside the graphics refer to the details of the English flag.

One of the highlights is the atrium located in one of the entries that will have 20 meters in height with fully glazed facades. In the food court located on the second level there will be a terrace where visitors can enjoy the pleasant view and moments of leisure.

The food court will also feature restaurants with open areas connected to the development's main boulevard, which inspired the shopping center's name. Its 700 meter-long and 26 meter-wide area will offer visitors a full interconnection with the buildings of the Complex as well as the shopping center. The external landscaping will include reflecting pools and lush plants.

Sustainable solutions
The design and implementation of the new Londrina shopping center will follow a strict management and monitoring system in order to minimize possible impacts to the environment following the guidelines of Sonae Sierra Corporate Respon

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