Slough Estates has announced a fresh new corporate identity, with a strong bold and confident new look and the natural evolution of its name to SEGRO. SEGRO flows from Slough Estates Group and is pronounced see-grow.
The new identity reflects how the company has been developing in recent years, particularly its expansion in Continental Europe and its recently established status as one of the world's largest REITs.
Ian Coull, Chief Executive, said: "As SEGRO builds on the success of its now tightly focused property model, and expands its activities across Continental Europe, we are determined to further develop our position as the leading provider of flexible business space in Europe. As we have made significant changes to our business, we have attracted new customers and investors, it's appropriate that our identity builds on this too. The name SEGRO reinforces the direction and the positive momentum of the company."