Six and Sons, a platform for sustainable brands and an independent concept store in Amsterdam has created a three-day pop-up in London on 42 Molton Street in Mayfair prior to selecting a permanent space in London. The interest is to introduce the concept and a curated selection of 23 UK sustainable brands that will later feature in the Six and Sons flagship store in Amsterdam. The pop-up starts today, 29 October and ends Saturday, 31 October.
The innovative pop-up will highlight brands and products focusing on sustainability and well-being in a very modern format displayed on digital screens with customers able to order in-store with their mobile phones. It is a showcase to build awareness and provide an opportunity for storytelling of the brands involved in the concept.
”Six and Sons is a platform for sustainable brands a bridge if you will, also known as a physical lifestyle magazine which is designed to be a gateway for brands to enter new markets in a simple, low-risk and a low-cost way, acting as a retail kick-starter", commented Ilona Taillade, co-founder of the Six and Sons. "We have selected space from Sook - which is a modular store format with digital displays on the walls. A pop-up without the traditional barriers of opening a physical store and are operated by the hour."
“With Covid-19, we are living in extraordinary times where people have changed their shopping behaviour, and therefore we are using the space as a media channel to engage with the audience and tell our story as well as that of the brands in a digital format using physical space. Our goal is to showcase mindful brands, and drive interest online, not necessarily use the pop-up to generate sales”, said Ilona Taillade.
In collaboration with the UK Department for International Trade and We Are Pop Up, a selection of 23 brands will also be launched in Amsterdam at the Six and Sons store and webshop between 16th of November and 28th of December 2020. The brands offer products in categories ranging from food and beverage, fashion, skincare, accessories and homewares. The limited-edition “Best of Sustainable Retail pop-up” marks the first entry into the Dutch market for most of the brands, which have been carefully selected and curated by the micro-department store format, Six and Sons.