Simon Brand Ventures (SBV), the marketing division of Simon Property Group, Inc. and The Coca-Cola Company today announced that they have agreed to enter into a multi-year comprehensive marketing alliance.
The alliance, which begins in January 2003, covers vending, sponsorships, promotion and on-mall advertising across the vast Simon franchise. Coca-Cola will employ major marketing initiatives at Simon properties throughout the term of the agreement.
As the exclusive non-alcoholic beverage vendor for mall space controlled by Simon Property Group in its mall and community center properties, Coca-Cola will have promotional and exclusive vending rights within the common areas of Simon properties in the United States.
Founded in 1997, Simon Brand Ventures has pioneered the transformation of shopping malls into a medium where consumer brands can build one-on-one relationships with more than 100 million shoppers who make approximately 2 billion visits to Simon malls each year. Simon Brand Ventures has entered into strategic partnerships with more than 100 retailers and sponsors within the last year, including Cingular Wireless, Reebok and VISA U.S.A., to stage memorable brand experiences in Simon malls through a variety of media platforms.
For more information please visit www.simon.com or www.cocacola.com.
(source: Coca-Cola Company)