Selfridges unveils its sustainable Christmas Shop (GB)

Selfridges unveils its sustainable Christmas Shop (GB)

With just under 75 days until Christmas, Selfridges is launching their annual Christmas shop, available in London and on, with a selection in Manchester and Birmingham.


The Christmas Shop builds on Selfridges on-going commitment to change the way customers shop. Half of all the products available in the Christmas Shop, including decorations, crackers, cards and wrapping paper have one or more sustainable attributes, making it easier than ever to shop for beautiful and original Christmas decorations whilst being kinder to the planet. The new sustainable collection features dozens of brands including many artisan and small enterprises, often UK based, and well over 1000 different product lines – it is by far, the largest sustainable collection Selfridges has ever sold from its Christmas Shop and the largest on the UK high street. 


This year, Selfridges offers a wide array of decorations for customers to explore, made with materials such as mouth-blown recycled glass and paper. New collections have been created in collaboration with suppliers especially to utilise a wider range of eco-conscious materials. The offer also includes a new wreath selection that is hand-made in the UK from pre-loved baubles.


In the Oxford Street store, customers will discover a ‘pick-and-mix’ bauble station that allows guests to handpick their decorations, providing a sense of greater personalisation. New and exclusive for Christmas 2020, Selfridges launched The Workshop – a Santa-style workshop offering personalised decorations, gifting sacks, stockings and crackers. The Workshop is a sustainable brand using planet-friendly organic cotton, recyclable card and paper and reduce plastic packaging.

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