Selfridges chooses Synthesio to enhance customer experience (UK)

Synthesio announced a new addition to their growing roster of global enterprise level clients. Leading retail brand, Selfridges, recently chose Synthesio to be their global social listening and engagement solution for improving customer relations and gathering valuable consumer insights.
Using Synthesio’s platform, Selfridges will be able to analyze customer comments online on a global basis, including key Asian social networks like Sina Weibo. This will enable Selfridges’ marketing and customer service teams to respond efficiently to customer queries, engage with customers and analyze their online and offline experiences with Selfridges. The agreement with Selfridges follows Synthesio securing a similar brief with Virgin Atlantic last month.
Claire Higgins, Head of Digital Marketing at Selfridges, said: “We are continually striving to provide the best possible service to our customers. By using Synthesio’s platform we will be able to provide even better care online and gain valuable insights that will help us better understand the online and offline experiences of our customers.”
Source: Synthesio