Rapidly developing modern retail formats, increased interest on the part of foreign investors and growing consumer incomes are making Romania one of the most promising retail markets in Europe. Despite the fact that several years have passed since Romania adopted the market economy, the retail industry is still far from saturation, and many chains are competing for pride of place.
In 2007 the Romanian retail market grew at a rate of 17.8% and was worth RON 104.4bn ( approx.
