Mike Shearwood, CEO of Karen Millen shares his views on the retail industry and talks about the designer fashion brand he represents in an exclusive Retail Minds interview.
'Luxury, quality and distinctive fashion at accessible prices': learn how Karen Millen has become a multi-channel player, how the brand adapts to the newest industry trends and how it defines customer experience.
"As a brand, if you continue to do things the way you have always done them in the past, you run the risk of growing old with your clients".
You can read more about Mike Shearwood in the candid interview only in the latest edition of Retail Space Europe 2014, launched next week at MAPIC.
The digital version of the book will be available in the webshop this week!