Created by EVVO RETAIL, a point of sale innovation company which specializes in supermarkets, it gathers the new trends of what will be the supermarket of the future. Thus, SuperLab is the result of a three-year analysis of the crisis of the purchase system itself. It proposes a personalized purchasing process that brings a new experience to the user based on technology. In this way, the project advances future trends by uniting the concepts of the physical and online store and proposes an interactive, exciting and easy experience.