Pan-European Footfall 2017-2018 | BNP Paribas Real Estate
The Pan-European Footfall Analysis is aimed at providing a one-off “picture” of the prime streets in 23 key global and lifestyle cities. Pedestrian traffic is one of the prime indicators of retail strength, albeit not sufficient in its own right to be a fully determinant driver. The fundamental measure of a successful retail area is the conversion of pedestrian flows into purchases. Indeed, in some areas of lesser footfall such as for example luxury precincts, high store turnovers can occur despite the lower flows.