In Vienna's Congress Center Messe Wien the fourth edition of the international trade fair for trade and industry property Real Vienna with a focus on the countries of the CEE/SEE regions ended last Thursday (May 28, 2009) evening. In the course of this fair exactly 242 exhibitors from 24 countries presented their projects and services in halls C and D, and a total of 7,082 participants from 42 countries were registered during the three days of the fair. A result which causes the organizer, Reed Exhibitions Messe Wien, to rate the fair as "quite satisfactory" when considering the global financial and economic crisis and the severely affected real estate industry.
Vienna's Congress Center Messe Wien.
"After last year's boom we have now returned to the high level of 2007," explains Matthias Limbeck, manager in charge of this fair theme at the organiser Reed Exhibitions Messe Wien. "A result which corresponds almost exactly to the current status quo of the industry."
What is relevant from Reed Exhibitions' perspective is the fact that all Austrian and many international key players were present at the fair, and the high numbers of international exhibitors (58%) and trade visitors (42%) show "that the imagination and the potential of these target markets remains undaunted, and good ideas and projects as well as the interest in them are still present. The demand for trade and industry properties and municipal development projects is there. Yet, the banking and financial crisis has lead to a significant halt in investments. And the Real Vienna is definitely the appropriate communication hub for this market. That is why it was important that the Real Vienna 2009 creates continuity, especially in this project, and that with the fair was not only possible to maintain the interest in existing projects but that the fair could revive this interest," Matthias Limbeck underlines the significance of the Real Vienna.
Keen interest in the technical and side programme
This could also be seen in the fair visitors' keen interest in the events of the technical program, emphasizes the fair manager of Real Vienna, Thomas Jungreithmair. On the three theme stages that were located in the midst of the fair location a total of 45 discussions, workshops and presentations were given in which over 200 experts of the industry from Central, Eastern and Southeastern Europe discussed topics current for the industry. 'Full house' was the guiding theme for the top executive night at Kursalon Wien where approx. 500 CEOs of the exhibiting companies as well as mayors and urban developers from the CEE and SEE regions, multiplicators and investors met for business and networking talks in a social context.
Excellent assessment for the Fair in visitor survey
The degree to which Real Vienna 2009 has been used for intense contacts and conversations is also shown in the independent trade visitor survey, carried out by the Linz (Upper Austria)-based 'market-Insitut'. According to the survey, more than half of the trade visitors (54.3%) dedicated two days to the fair, one in six (15.9%) even attended the fair on all three days. Overall or very content with the fair