Procter & Gamble has appointed property consultant Cushman & Wakefield Healey & Baker to provide transactional and consultancy services across Europe, the Middle East and Africa (EMEA).
The P&G Company has a property portfolio of around three million square metres across EMEA. The portfolio consists of owned and leased property, and is made up of offices, technical and industrial centres, across the EMEA zone.
The assignment won by C&W/H&B, which operates the European division of global real estate services firm Cushman & Wakefield, will cover over a hundred sites in 43 countries. The locations range from Casablanca in Morocco to Johannesburg in South Africa, as well as locations in Western and Eastern Europe.
As part of the agreement, Paul Brouwers, Associate of C&W/H&B’s Brussels office, will be seconded to P&G’s regional EMEA office at Strombeek-Bever (Brussels) in Belgium, where he will work within the P&G Real Estate team. Paul’s role will be to coordinate the work done by C&W/H&B’s offices across Europe, the Middle East and Africa on behalf of P&G.
P&G selected C&W/H&B after a comprehensive and competitive selection process that included major corporate real estate firms.
C&W/H&B’s mission will be to pro-actively review P&G’s portfolio across the region to ensure that the company is optimising the use of its property assets.
Eric Peeters, C&W/H&B’s Account Director for P&G, comments: “Corporates are increasingly looking at their property portfolios and asking themselves: ‘How can I maximise the use of, and add value to my portfolio’. Bringing in the services of a property consultancy allows a corporate not only to concentrate on its core business, but also to get the best return for its shareholders.”
Source: Cushman & Wakefield Healey & Baker