Premier Inn, the UK’s largest hotel brand, has committed to three new locations in Britain’s National Parks as it continues to expand its network in popular leisure destinations across the country. The new hotels at Keswick in the Lake District, St Davids in Pembrokeshire and Porthmadog in Snowdonia, will add 214 rooms to Premier Inn’s national network in popular destinations for holidays and short breaks where the company does not yet have a presence.
Commenting on the acquisitions, Alex Flach, UK Development Director for Premier Inn, said: “Around half of all Premier Inn guests stayed with us on leisure breaks last year. It’s an important part of our business and we are continually reviewing our network of hotels to ensure we are represented in popular leisure destinations across the UK and Ireland where our customers want us to be. We have strengthened our network further by committing to new Premier Inn hotels in three of the UK’s most popular destinations for leisure and active breaks. The hotels are all in excellent locations and we expect them to be very popular with our guests throughout the year when they open. We’re continuing to grow Premier Inn in popular leisure-focused locations where we don’t yet have a presence and are looking for opportunities in and around National Parks and in popular tourist destinations across the country.”
The three new National Park hotels will be delivered by Whitbread, Premier Inn’s parent company, directly and by working with development partners. Construction work is scheduled to commence on the new Premier Inn hotels at St Davids and Porthmadog before Christmas and the development of Premier Inn’s first hotel in the Lake District National Park at Keswick is expected to begin in spring 2021. Together the three hotels are expected to create approximately 80 new jobs on opening, with recruitment focused in the local areas around the hotels and represent a combined €22m (£20m) investment by Whitbread.