Pescara Nord reinforces its regional hold (IT)

The extension-renovation of the Pescara Nord shopping center was inaugurated yesterday (December 1, 2010) after one year of work. This completed project marks the opening of a new era for the center.

Pescara Nord

Altogether the renovation-extension project represents an investment of €35 million.

A leading retail hub for the Abruzzo region
With a catchment area of more than 400,000 inhabitants and a prime location near the A14 freeway, Pescara Nord has become over the years the key shopping center in the Abruzzo region.

For its 15th anniversary, the shopping center's existing mall was extended by an additional 7,000 m² GLA of sales area, bringing the total floor area to nearly 34,000 m². This extension project, which is fully leased up, was also an opportunity to give the entire shopping center a renovation, which also included the reconfiguration of the existing double mall.

The exterior facades were reinvented and a new LED lighting system was installed, making the shopping center more visible from the freeway.

The shopping center has also now been made more accessible by the reorganization of road access points and the creation of 150 additional parking spots.

An expanded retail offering and a repositioned mall
Already a dominant retail hub in the region of Abruzzo, in particular thanks to the presence of a powerful supermarket IPER, which features sales area of 14,600 m². GLA, Pescara Nord now boasts 30 additional stores, including many retail newcomers with original concepts that enhance the retail mix of the shopping center, in particular in the personal product segment.

The extension welcomes OVS Industry (a particularly efficient value for money concept of the ready-to-wear brand Oviesse), Piazza Italia, Tally Weijl, Stradivarius, Cache Cache (ready-to-wear), Geox, Scarpe&Scarpe (shoes) and Kiko (cosmetics), notably. All of these stores and more combine to make Pescara Nord a genuine shopping destination.

A shopping center on the cutting edge for services and customer care
Pescara Nord is one of the Group's most advanced shopping centers in terms of USE (Unique Shopping Experience®). This approach, being deployed across Europe, is designed to guarantee that clients receive an optimal level of service quality by making shopping center facilities as user-friendly as possible, with client well-being and comfort the top priorities (fluidity, ambiance, ergonomics, etc.).

As soon as they reach the center, clients discover an entirely renovated parking lot, with more and wider parking spots reserved for the disabled, spots reserved for pregnant women and cyclists, etc. Circulation within the center has also been facilitated thanks to a revised signage system. And entrances are now more visible and distinct thanks to the construction of glass and steel structures.

Inside, designated rest areas and wifi access encourage clients to surf the internet. A space for families (nursery, breast-feeding, etc.) and a kid's play corner round out the services on offer. Special animations have also been planned for the future.

A new visual identity and a new logo

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