Brussels Hilton is one of the largest and best-known hotels in Brussels. The acquisition totals 29 million, which includes the hotel building and the operations. The seller is a US investment company.
Brussels Hilton was built in 1967 and has since then been a part of the Hilton chain. In recent years, the hotel has lost its strong market position as a result of an outdated offering and service selection that has not met the expectations of today's travelers.
Pandox's vision is to restore the hotel to its historically strong position as one of the city's leading business and conference hotels in the premium segment. It will be achieved through an extensive development program including rooms, conference facilities, public areas, property technology and an appealing food and beverage offering. Another important area will be to implement a modern organization that corresponds to the high demands from today's and future guests. The total investment is estimated at just over 25 million.
With the acquisition of Brussels Hilton, Pandox strengthens its position as one of Brussels' leading hotel players.
"This is a typical Pandox acquisition. We see significant potential in such a well-known hotel, and it will be a great honor for us to take on this development work," says Anders Nissen, CEO of Pandox.