Hines has secured international sports brand Nike to create a premiere concept store at its Paseo de Gracia 17 development in Barcelona. Expected to open on December 15, 2020, the new store will occupy the ground floor and basement levels of the Paseo de Gracia 17 building, as well as mezzanine and a rooftop area. The new store will be delivered and managed by Percassi Group, a leading international retail group founded by Antonio Percassi.
The Paseo de Gracia 17 site was formerly home to the headquarters of Banco Popular and has been comprehensively redeveloped by Hines to create over 3,000m² of prime retail space and 5,000m² of Class A office space. Flexible office space provider WeWork occupies all 5,000m² of office space in the building and opened in July this year.
Hines acquired the Paseo de Gracia 17 site on behalf of Baverische Versorgungskammer (BVK) in 2017, as part of Hines’s European mandate with BVK. The development is located at the crossroads between Paseo de Gracia and Gran Via de les Corts Catalans, in the heart of Barcelona’s main business and tourist district, and home to the city’s major flagship retail stores.
Vanessa Gelado, Managing Director and country head for Spain at Hines, said: “We are excited to be working with Nike and Percassi Group to bring a premiere concept store to the Paseo de Gracia 17 building, which will serve as a unique new retail experience for the area. Our redevelopment of the site has successfully reinvented a prominent Barcelona building for the 2020s and underlines our expertise in creating mixed-use urban regeneration schemes in sensitive sites.”
