NH Carlton Amsterdam is history as NH Hotel Group welcomes with NH Collection Amsterdam Flower Market the fifth member to its premium NH Collection brand in the Netherlands. Originally built in the 1920s the 4-star hotel is located in the historic city centre of Amsterdam and comprises 233 rooms. The scheme marks the ninth collaboration between the hotel group and the Spanish interior and architecture studio TBC Interiorismo.
“NH Carlton Amsterdam was a well-known hotel with a rich history dating back to the Olympic Games in 1928. We decided that this unique hotel would be the perfect addition to the NH Collection properties in Amsterdam after an extensive renovation”, says Maarten Markus, Managing Director Northern Europe of NH Hotel Group. “NH Collection Amsterdam Flower Market is a fascinating building, located between channels and plazas, right next to the Flower Market. With its signature elegant yet contemporary touch it will continue to attract leisure guests as well as business travellers that look for the extraordinary NH Collection experience”.
For NH Hotel Group’s Chief Marketing Officer, Isidoro Martínez de la Escalera, the newest NH Collection hotel in Benelux confirms the long-term strategy of investing in the upper-upscale segment: “With the NH Collection brand, we reinforce our leadership in strategic important destinations such as Amsterdam, Munich and New York. We recently signed an agreement for another property in Rome, NH Collection Fori Imperiali, which will be our 13th hotel under our premium brand in Italy. Our new NH Collection Amsterdam Flower Market highlights the unstoppable growth of the NH Collection brand further in the Netherlands and Europe, considering our upcoming openings in Germany and Belgium in Q3 this year”.