FOMO is the name of a new shopping experience in Molndal Galleria, Gothenburg’s newest shopping centre that will open in October. FOMO is a concept pop-up store with a broad range of categories focusing on brands that are not easily available in Sweden. FOMO is working on concepts that will benefit the community and will provide brands with the opportunity to engage with their customers.
FOMO, short for “fear of missing out”, will feature new and changing products throughout the calendar year, meaning that every time customers visit the store they will see, smell or taste something new. Like a micro-department store, there will be a range of clothing, accessories, footwear, jewellery, home decor, art, handcrafted goods and much more. The store is an event focused to provide customers with a different type of retail experience that they will not be able to get anywhere else.
"The FOMO concept can be considered the WeWork of retail. It will offer convenience and a wow factor by providing limited editions and retail as a service," says Ilona Taillade, CEO of BrandSpots, and founder of the FOMO concept.
FOMO is breaking down the barriers for international brands to enter a new market and provides Retail As A Service (RAAS). It lowers the risk for the retailer and provides the environment to test and launch new products or services. It is a place where retailers can engage with the customer to showcase and showroom their products. Brands are able to book space in the store through the We Are Pop Up online platform.
"FOMO want to enrich the shopping experience in a way that feels exciting and innovative. Its urban location in Gothenburg and modern design makes Mölndal Galleria a suitable setting for brands to maximize brand awareness and activation," says Magnus Bergman, Property Development Director at Citycon Molndal Galleria.
Molndal Galleria is developed as a natural part of Molndal’s city centre in the greater Gothenburg area. With around 65 stores, cafés and restaurants in a central location, Molndal Galleria is a convenient and enjoyable city district shopping galleria that caters to people’s need of everyday shopping and services. Molndal Galleria has a close and convenient connection to public transport thereby reaching all parts of greater Gothenburg area. FOMO is a 12-month pop-up launched in Gothenburg.
The official opening of the new store is on October 11, with a sneak peek of what's to come, taking place on Molndal Galleria's grand opening on September 27.
