The outlet centers managed by NEINVER in six European markets ended 2014 with positive figures for both sales and visits. The 15 centers attracted more than 41.48 mln visitors, up 5% from 2013. Sales rose by 10% to more than €952.29 mln.
“Our operating indicators have steadily increased over the last 10 years. This reinforces our management model as a key element to increasing the properties’ value in the long term. The retail industry and particularly the outlet sector, which has built itself into a fundamental sales channel in the brands’ distribution strategies, require of a highly specialized management for successful results” explains Daniel Losantos, Managing Director of NEINVER
In Germany, Zweibrücken The Style Outlets saw an 11% rise in both sales and foot traffic since 2013, with more than 3.8 million visits in 2014.
In Poland, the five outlet centers that NEINVER manages under the FACTORY brand name recorded 12.4 mln visitors, an 5% increase over the previous year. Their combined sales rose 14% from the 2013 figure.
In Spain, the five centers the company manages in A Coruña, Madrid and Seville under The Style Outlets brand have seen positive growth, despite the economic climate. Their foot traffic increased by 4% to more than 13.3 mln visits, and sales climbed by 5% compared to 2013.
Portugal is another market where sales have progressed especially well, increasing 16% since 2013. In particular, visits to Vila Do Conde The Style Outlets were up 2%, surpassing 4.1 mln visitors.
Lastly, NEINVER manages two The Style Outlets centers in Italy, a country with a highly mature outlet sector. They exceeded 6.3 mln visitors, up 4% from 2013, and their combined sales grew by 8%.
The retail properties brought in more than €1 bln in sales