NEINVER and MAB Development, joint developers of the Outlet Center at Roppenheim The Style Outlets, have announced its opening on April 25, 2012.
"25 April is an excellent date for the brands, as it is in the middle of the school holidays," says Mayte Legeay, Country Manager of NEINVER France.
"Construction works are already complete and the premises equipped," explains Jan Eijkemans, President General Director of MAB Development France.
"It is a very important bet, since this is the first time that an outlet center opens with such a large surface area in a first phase," adds Legeay.
Roppenheim The Style Outlets will house 107 outlets for up-market and mid-market brands, as well as a brasserie and coffees. It will have 27,280 m² of rented space and 50,000 m² of green areas set around a lake.
Roppenheim The Style Outlets will also offer a range of high-quality services for all: rest areas, family-friendly toilets with baby-changing facilities, play areas for children, and 1,700 parking places to make the customer experience more comfortable.
Roppenheim The Style Outlets is NEINVER'S first center in France. With its inauguration, NEINVER will manage 14 outlet centers in six European countries: Spain, Poland, Germany, Italy, Portugal and, now, France.
A project made unique by its commercial offer and design
The center will bring together French, German and international brands in fashion, sport, accessories and homeware, and most notably will attract "brands which are not yet present in Alsace," notes Legeay.
The stores will offer shoppers items from previous seasons' collections at discounts on traditional store prices of between 30% and 70% depending on the period. Local brands, particularly in the catering field, will also be represented. Examples of these brands are Calvin Klein, Desigual, Guess, Pepe Jeans, Dockers, Levi's, Mango, Adidas, Nike, Quicksilver, Fossil or Lindt.
A unique outlet center, Roppenheim The Style Outlets will look like a fortified Alsatian village. With a skyline of spires, pediments, turrets and towers, walls and roofs in traditional colors, the outlet center has been designed as much to encourage the discovery of a new way of shopping as to become a tourist destination. The Alsace-based architects who designed it to be in harmony with its surroundings using three different design themes: baroque, medieval and renaissance.
"Its architecture and design have been created both to allow visitors to discover a new enhanced shopping experience and to become a new tourist destination in the region," explains Legeay.
Strategic location and high potential
The exceptional location of this outlet center, in Alsace close to the German border, gives it a catchment area of more than 8.4 million potential clients. Alsace is France's second richest region and the Baden-Württemberg region the most prosperous in Germany. Between them the two regions attract more than 27 million tourists each year.