NEINVER, the leading European real estate company in development, investment and asset management, has created a new outlet concept, THE STYLE OUTLETS. Under this new brand the Company will unify all the centers it actually develops and operates in Germany, Italy and Portugal, which together represent approximately 105,000 m² of gross lettable area (GLA) and about 500 stores.
With the development and management of 11 outlet centres, NEINVER is positioned as the leading outlet operator in Spain, Poland and Germany, and the third in Europe. The company uses multidisciplinary teams to manage almost 223,000 m²(GLA) of outlet centers. Last year they registered 27 million visitors and its turnover amounted to 550 million.
NEINVER pioneered the introduction of the outlet concept in Spain and Poland, under its leading FACTORY brand. It has now developed a new outlet concept in order to adapt to the needs of other European markets where it operates and to remain the benchmark of its sector. THE STYLE OUTLETS will start to come on line in Zweibrücken (Frankfurt, Germany), continuing with Castel Guelfo (Bologna, Italy), Vila do Conde (Porto, Portugal) and, in 2010, in Vicolungo (Milan, Italy).
In the retail sector in Europe, the next three years, NEINVER will invest a total of 500 million. In this sector, it currently operates more than 348,000 m² of GLA in shopping malls and outlets, around 1,300 shops with over 700 of the best international firms. In addition, it has nearly 267,000 m² of GLA under development.
NEINVER CEO, Manuel Lagares, states: "One of the main features of NEINVER has always been innovation. We maintain a continuous search for cutting-edge projects that allow us to offer market solutions to potential demands. We were pioneers in Spain and Poland in the introduction of the Outlet concept. Now THE STYLE OUTLETS have come into being in response to the needs of European markets such as Germany, Italy or Portugal. I believe this is the essence of our success: continuously listening and adapting to the market".
Source: Estudio de Comunicación