Alderman Hamit Karakus (Housing and Town Planning) of Rotterdam municipality and Erwin van Duin, member of the Prins Alexander municipal district executive with responsibility for town planning, officially opened Boulevard Nesselande to the public at 11.00 on Friday 20 November 2009.
Boulevard Nesselande is unique in the Netherlands due to its combination of shops, (10,000 m²), homes (464 apartments), a bustling boulevard and an 800-meter sandy beach in a single district. Also, the shops will all be open on Sundays. A multi-story car park offers free parking for 635 cars to residents and shoppers.
Alderman Hamit Karakus (Housing and Town Planning): "With the opening of Boulevard Nesselande, we have taken a big step towards keeping our promise to create a top-notch city district with good facilities. I am proud of what we have achieved in Nesselande over the past nine years. Rotterdam is investing in being an attractive residential city with a strong economy. Boulevard Nesselande contributes to that objective on all levels."
Multi Vastgoed is responsible for the development and construction of the retail section of Boulevard Nesselande. Corio Nederland owns the shops. The development syndicate; Newport Nesselande CV (limited partnership), consisting of AM, Lithos and Van Omme & De Groot, developed the apartments, while the construction syndicate; Lithos/Van Omme & De Groot built the entire complex. Rotterdam municipality is responsible for the public space.
With Boulevard Nesselande, the retail provision of the district has been greatly expanded. There will be more than 30 new shops including two supermarkets, Albert Heijn and C1000, Blokker, Kruidvat, Hema and Bruna. In addition, there are plenty of catering outlets, including a brasserie, a Chinese restaurant and fast food restaurant.
Heino Vink, managing director of Multi Vastgoed: "We are proud of the newest resort in the Netherlands! It meets the highest quality standards. Nesselande now has a bustling heart: a meeting place for all residents with shops, restaurants and facilities." He also said: "This upholds a tradition of high-profile projects in Rotterdam, such as Beursplein in the city center, and soon we will start the Second Koopgoot mall in the city center."