Media Markt to expand in Russia with Mega Shopping Centres (DE/RU)

The world renowned Media Markt, German consumer electronics retailer will open in four of IKEA Shopping Centres Russia's MEGA Malls, as it expands further into Russia. Media Markt will be the anchor tenant in MEGA Nizhniy Novgorod, MEGA Rostov-on-Don, MEGA Adygea (Krasnodar) and MEGA Parnas (St. Petersburg).

Media Markt stores in the MEGA Centres will occupy in total around 20,000 m² of retail space. They will be integrated in the malls in specially created space on the ground level.

Bernd Guralczyk, CEO of Media-Saturn Russia said: "We have been partners with IKEA Shopping Centres Russia for six years already. Third Media Markt store in Russia opened in MEGA Dybenko, St. Petersburg, we now also have stores in MEGAs in Moscow and Omsk.

"Media Markt chain in Russia is rapidly developing; reliable long-term partners, like IKEA Shopping Centres Russia, are a vitally necessary for successful expansion. Together we bring the best of what European retail can offer to Russian consumers".

Magnus D'Oldenburg, Head of Center Management at IKEA Shopping Centres Russia said: "We are happy to lead the retail development in the Russian market. Media Markt choosing MEGAs as a platform to expand further into Russia demonstrates that we are the natural choice for international retailers looking for an expansion platform in the fast growing Russian market.

In the last 12 months over 20 international retailers have entered Russia via MEGA shopping centres, while a further 15 have expanded from Moscow and St Petersburg into MEGA Centres in Russia's main regional cities. We believe that together with our tenants we can improve the shopping experience for our customers in Russia," D'Oldenburg continued.

Media Markt. Today it is owned by Media-Saturn Holding, which also owns the Saturn chain. Media-Saturn Holding in turn is owned by the German retail company Metro AG. The first Media Markt store opened in 1979 in Munich. First Russian Media Markt store was opened in 2006 in Moscow, Russia. There are 39 Media Markt stores in Russia, three of them are located in MEGA Shopping Centres.

Source: Aylwin Communications

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