McAleer & Rushe completes work on glamorous London hotel (UK)

McAleer & Rushe has completed construction work on the much anticipated W London Leicester Square, opening on February 14, 2011.


McAleer & Rushe's new 10-story building has an estimated end value of £200 million.

Set within the epicenter of London's entertainment scene, W London is situated on the corner of Leicester Square and Wardour Street, nestled between cultural Soho and the world-famous square, on the site of what used to be the Swiss Centre. W London will provide an integrated contemporary lifestyle experience with 192 guest rooms, including 17 suites, three WOW suites and one Extreme WOW suite.

McAleer & Rushe's Managing Director Eamon Laverty said: "This has very much been a flagship project for the company. We have built a hotel that is instilled with the highest levels of design and exclusivity that one would expect of such a glamorous brand as W.

"The opening of this hotel marks a major step forward within the wider regeneration of Leicester Square and was only made possible through close collaboration between the project team at W Hotels, Westminster City Council and McAleer & Rushe's design team led by our architects Jestico + Whiles."

In addition to the hotel, McAleer & Rushe's new 10-story building, with an estimated end value of £200 million (approx. €237 million), houses 11 two- and three-bedroom penthouse W Residencies and an M&M's World store which will be a European first boasting interactive attractions, merchandise and of course the much loved confectionary. The building has already been shortlisted for two prestigious international architectural awards. McAleer & Rushe will find out if they have won at a global property industry 'Oscars' event held in Cannes, France in early March.

W London is veiled in translucent glass suspended off the face of the building like a floating sheer curtain, evoking the cinematic heritage of this part of the West End. This veil functions like a huge pixel screen, the first of its kind in the UK. It allows the presence of the building to alter as day turns to night.

Jestico + Whiles' designs allow the building to become an electronic mixing palette, or canvas, upon which guest artists can 'paint' their visions.

The opening commission has been designed by ground-breaking London-based art installation company, Jason Bruges Studio, who have designed a conceptual interpretation of the changing light dynamics of the Leicester Square skyline over the preceding 24 hours. The installation will work by translating video footage captured by roof top cameras, creating nighttime performances on the building's facade.

McAleer & Rushe and Jestico + Whiles are also currently working on the 252-bedroom Aloft London ExCeL hotel at the ExCeL exhibition center in London's docklands. The hotel, which is owned by Abu Dhabi National Exhibitions Company (ADNEC), will be the second Aloft branded hotel in Europe following the opening of Aloft Brussels Schuman in 2010. Aloft London ExCeL will open in October 2011, ahead of the London Olympics in 2012.

Source: MJ2 Limited

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