Louvre Hotels Group continues to expand its Kyriad Direct brand, growing from 60 hotels open in 2020 to 100 hotels in 2021. Launched in April 2018, the Kyriad Direct brand is being developed on the 2-star segment to meet the needs of travellers looking for a quality hotel experience at an affordable price. Over the past two years, Louvre Hotels Group has accelerated the development of the Kyriad Direct brand in France, opening hotels in several major cities such as Tours, Clermont-Ferrand, Auxerre and Orleans. Three more hotels–all new construction projects–are already in the pipeline. Louvre Hotels Group plans to use its strategic network in France as a springboard to move onto the European market.
Kyriad Direct is designed for people who want to enjoy a comfortable stay without breaking the bank, who want to stay within their budget with no unpleasant surprises. Kyriad Direct hotels guarantee comfort and good value for your money, making them the smartest choice around. These are local hotels with international quality standards, always affordable. In short, the only brand that bridges the gap between budget and midscale.
“Our Kyriad Direct brand is an excellent opportunity for investors looking for a high-quality, flexible 2-star brand, backed by the powerful assets of a major hotel group,” said Christophe Novellon, Development Director France.
