Supermarket chain Lidl has unveiled plans to open 23 new stores in Belgium by the end of February 2022, creating circa 500 new jobs in our country. This includes 4 new supermarkets in Mechelen and Sint-Niklaas. The company is also renovating its existing stores, including those in Wallonia and Brussels. Lidl also plans to relocate 10 of the older stores in its portfolio.
The new stores in Zottegem and Virton have already opened their doors on 10 February. The new stores in Retie, Beaumont, Aubange and Tongeren will open on 24 February. Lidl will open new supermarkets in Sint-Genesius-Rode, Wemmel, Tournai, Bouffioulx, Morlanwez (demolition and reconstruction) and in Dilsen-Stokkem, Willebroek, Couvin, Jumet, Marcinelle (moving within the same city) later this year. The openings are in line with the Lidl's expansion strategy. The company is also adapting to the latest trends, including the shift towards customer's desire shop closer to their home. In addition, the discounter is constantly expanding its range of fresh products from local suppliers.
"We pay extra attention to local products. The Belgian consumer appreciates this. Half of our fruit and vegetables and 90% of our meat come from Belgium. 100% of our milk and eggs come from our country ", explained Lidl spokeswoman Isabelle Colbrandt.